Home / About CTICC / Purpose & ValuesPurpose, Vision, Mission & ValuesOur redefined purpose, vision and mission Our purpose is our why; our vision is our what; and our mission is our how. WhyAccelerating economic prosperity, opportunity, inclusivity, creativity and innovation. WhatTo be respected as the enabler of Africa’s smartest community of creativity, opportunity, sustainability and excellence. HowBy establishing and activating an integrated smart “hub” model that consistently and continuously unlocks innovation, collaboration, transformation and the power of location to reignite opportunity and possibility for all stakeholders.Our MissionThe successful realisation of this purpose is not measured purely by commercial interests, but also by the centre’s ongoing and significant contribution to the growth and revenue of business tourism in South Africa. We bring this purpose to reality through: Maximising economic spin-off and job creationFocusing on innovation and exceeding expectationsAchieving service excellence by building capable and quality staffBecoming a world leader in sustainability initiativesOur ValuesOur values enable us to do business and underpin our purpose: Group 2Created with Sketch.PassionWe live to go beyond. Group 7Created with Sketch.IntegrityWe are transparent in our actions. Group 8Created with Sketch.InnovationWe create magic that gives us the edge. Group 10Created with Sketch.ExcellenceWe create superior experiences. Group 11Created with Sketch.GratitudeWe are appreciative of the opportunities provided by the CTICC, City of Cape Town and the country we live in. Group 13Created with Sketch.CaringWe care for one another, our clients, our business, our building, and our equipment. Maps & Directions ic_visitor_facilitiesCreated with Sketch. Visitor Facilities Universal AccessibilitySubscribe to our newsletterSign up for latest news and event info Newsletter Leave this field empty if you're human: